Work From Home…Like a Boss
NOTE: This article is one in a series of excerpts from the forthcoming book, Work From Home (Like a Boss), by Üma Kleppinger. Thousands of…
Read MoreRecession-Proof Your Business With Content Marketing
I’ve been putting off writing about making your business recession-proof because frankly, the economy is doing okay, despite the trade wars, tarriffs, and market indicators.…
Read MoreDo you need to hire an expert, a generalist, or both to make marketing magic happen?
Which is better: specialization or generalization when you’re ready to make marketing magic? Depending on who you read, watch, listen, or talk to, you’ll get…
Read MoreDIY: Content Strategy Tips
Content marketing involves a lot of moving pieces, each as relevant and critical as the next. You need SEO value, good images (with ALT tags),…
Read MoreContent is (Still) King, but Data is Using the Force, Luke
So you’ve finally decided to take your small business or emerging brand to the next level. You’ve decided to overhaul your 10-year-old website and…
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