The emergence of the servant leader in times of crisis
Authenticity is a buzzword that’s been so overused in marketing that it has nearly lost all meaning. But right now amid the global pandemic that…
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Work From Home…Like a Boss
NOTE: This article is one in a series of excerpts from the forthcoming book, Work From Home (Like a Boss), by Üma Kleppinger. Thousands of…
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Optimize your testimonials for better social proof and sales
Social proof is an undeniably powerful tool in any business owner’s or marketer’s toolkit. And of all forms of social proof, nothing converts more effectively…
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Recession-Proof Your Business With Content Marketing
I’ve been putting off writing about making your business recession-proof because frankly, the economy is doing okay, despite the trade wars, tarriffs, and market indicators.…
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Do you need to hire an expert, a generalist, or both to make marketing magic happen?
Which is better: specialization or generalization when you’re ready to make marketing magic? Depending on who you read, watch, listen, or talk to, you’ll get…
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DIY: Content Strategy Tips
Content marketing involves a lot of moving pieces, each as relevant and critical as the next. You need SEO value, good images (with ALT tags),…
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Tactical strategy + strategic tactics = winning.
If I had a nickle for every time a client came to me and wanted content marketing but didn’t have an optimized website (or vice versa),…
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Content is (Still) King, but Data is Using the Force, Luke
So you’ve finally decided to take your small business or emerging brand to the next level. You’ve decided to overhaul your 10-year-old website and…
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Meet Your Customers Where They Are
Recently I had a conversation with a local small business owner who suggested social media marketing was on the decline. “People are burned out and…
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