content strategy illustration

Content marketing involves a lot of moving pieces, each as relevant and critical as the next. You need SEO value, good images (with ALT tags), and solid writing at a minimum. But more important than all the above, you need a plan. This means you need a content strategy. Many small business owners taking the…

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strategy without tactics quote

If I had a nickle for every time a client came to me and wanted content marketing but didn’t have an optimized website (or vice versa), I could have retired a number of years ago. Too often I see start-ups taking a do-it-yourself approach to both, then wondering why their sales are still low, or why…

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marketing integration image

  So you’ve finally decided to take your small business or emerging brand to the next level. You’ve decided to overhaul your 10-year-old website and make it responsive. You’ve started to emailing newsletters to customers now and then. You’ve got a Facebook business page and you post something once a week. Maybe you’ve set up…

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