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our process

how we do it

Every client is unique and has particular challenges, opportunities, and goals. Our process allows us to meet each client wherever they are in their journey.


We start with a discovery process to understand your business, your market, and your ideal customer. The insights we discover together in this kick-off stage will inform all the work we do together.



Now we move into the production phase, by updating your brand and web copy, and creating content that sells. We can either hand you the strategy to manage content marketing in-house or do it for you.



Once your updated digital properties have launched, we work with you to execute long-term content marketing plans and monitor results.

Business by design

We create brand experiences that delight our clients…and more importantly, their customers.

Üma Kleppinger cut her teeth working in media for agencies in New York and San Francisco. She first began as a visual designer and art director, pivoted to become a brand strategist, then fell in love with creative compelling, provocative content.

This full-circle exposure to marketing on both the analytical and creative sides have provided Üma with a unique perspective and a massive toolkit. Today, we rely on her insights collected over the past 20 years, along with collaboration with some of the most notable leaders, thinkers and creatives to deliver value to our clients.

“After changing our business name earlier this year, we scrambled to find a professional copywriter to create marketing materials, sales content and promotional products. We quickly realized we needed help with our brand on a bigger level. Thanks to Üma and her team, we now have marketing materials we’re not embarrassed to hand out and we have a brand to build on.