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The emergence of the servant leader in times of crisis
Authenticity is a buzzword that’s been so overused in marketing that it has nearly lost all meaning. But right now amid the global pandemic that is COVID-19, authenticity should be the cornerstone of any brand communications your business undertakes right now. I’m going to voice a controversial opinion here. It’s one that I’ve already been…
Read MoreWork From Home…Like a Boss
NOTE: This article is one in a series of excerpts from the forthcoming book, Work From Home (Like a Boss), by Üma Kleppinger. Thousands of small and medium businesses are suddenly facing the growing reality that their workers are likely to have to work from home in the foreseeable future. The global pandemic known as…
Read MoreTactical strategy + strategic tactics = winning.
If I had a nickle for every time a client came to me and wanted content marketing but didn’t have an optimized website (or vice versa), I could have retired a number of years ago. Too often I see start-ups taking a do-it-yourself approach to both, then wondering why their sales are still low, or why…
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