copywriting
Work From Home…Like a Boss
NOTE: This article is one in a series of excerpts from the forthcoming book, Work From Home (Like a Boss), by Üma Kleppinger. Thousands of small and medium businesses are suddenly facing the growing reality that their workers are likely to have to work from home in the foreseeable future. The global pandemic known as…
Read MoreOptimize your testimonials for better social proof and sales
Social proof is an undeniably powerful tool in any business owner’s or marketer’s toolkit. And of all forms of social proof, nothing converts more effectively than customer testimonials. Whether you’re selling services or product, and regardless of whether your audience is b2b or b2c, testimonials work. They work because people tend to take the word…
Read MoreDo you need to hire an expert, a generalist, or both to make marketing magic happen?
Which is better: specialization or generalization when you’re ready to make marketing magic? Depending on who you read, watch, listen, or talk to, you’ll get a different answer. When it comes to marketing staff, some hiring managers swear by specialization, others prefer a generalist. But what if the correct answer is both when it comes…
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