Posts Tagged ‘social proof’

Optimize your testimonials for better social proof and sales

image of woman holding five stars review

Social proof is an undeniably powerful tool in any business owner’s or marketer’s toolkit. And of all forms of social proof, nothing converts more effectively than customer testimonials. Whether you’re selling services or product, and regardless of whether your audience is b2b or b2c, testimonials work. They work because people tend to take the word…

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