Posts Tagged ‘content strategy’

Tactical strategy + strategic tactics = winning.

strategy without tactics quote

If I had a nickle for every time a client came to me and wanted content marketing but didn’t have an optimized website (or vice versa), I could have retired a number of years ago. Too often I see start-ups taking a do-it-yourself approach to both, then wondering why their sales are still low, or why…

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Content is (Still) King, but Data is Using the Force, Luke

marketing integration image

  So you’ve finally decided to take your small business or emerging brand to the next level. You’ve decided to overhaul your 10-year-old website and make it responsive. You’ve started to emailing newsletters to customers now and then. You’ve got a Facebook business page and you post something once a week. Maybe you’ve set up…

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