Business Strategy

Recession-Proof Your Business With Content Marketing

money in soil representing financial growth

I’ve been putting off writing about making your business recession-proof because frankly, the economy is doing okay, despite the trade wars, tarriffs, and market indicators. But in the last month, what had been tentative whispers about a coming recession have become more like a rhaspier, louder smokers cough, barking out caution. From Fortune to Forbes,…

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DIY: Content Strategy Tips

content strategy illustration

Content marketing involves a lot of moving pieces, each as relevant and critical as the next. You need SEO value, good images (with ALT tags), and solid writing at a minimum. But more important than all the above, you need a plan. This means you need a content strategy. Many small business owners taking the…

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Meet Your Customers Where They Are

mobile shopping illo

Recently I had a conversation with a local small business owner who suggested social media marketing was on the decline. “People are burned out and tired of it,” he said. “I’m not sure it’s worth the effort.” This is not an unfamiliar refrain; I‘ve heard it many times, usually from a solopreneurs or start-ups and…

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